Online Color Brochure Printing Services, Discount Brochure Printing

The Fine Line Between A Brochure, A Flyer and A Booklet
Traditionally speaking, brochures generally refer to multi-page booklets, whereas flyers are made from a single sheet of paper. Double check when ordering your brochures, as different brochure printers, both online and offline, use varying definitions. The most popular online brochure printers, like Overnight Prints and PrintRunner, normally refer to brochures made from a single sheet of paper with different sizes, folding styles, paper qualities and color options.

Do Brochures Really Help A Business Grow?
Sure they do! A business, no matter how small - it could even be just you - is always worth promoting and brochures are an inexpensive, highly powerful sales and marketing tool to capture potential customers and arouse their curiosity. Plus, their compact size means you have an incredible range of display areas and stores might even be willing to display them for free.

What AreThe Different Purposes For Which Brochures Can Be Used?
It really depends on your business and the industry you operate in. They can be used to raise awareness and curiosity by placing them where potential customers can notice them, for example over a counter. You find over-the-counter brochure displays in banks and other financial companies advertising their various services and products, in travel agencies and even hotels where cruise and tour brochures are visible in plain sight and numerous other retail stores.

Sales and marketing brochures, as the name suggests, can be used to help during a sale, to serve as reminders after a sale and even before the sale process is initiated. These can be presented to the client in person or through a mailing service. These can be brochures for anything from home delivery menus to a dog walking services. Brochures are also a great tool to promote special deals and coupons.

Brochures sent by a company to a targeted mailing list are generally business, company or corporate brochures and for conferences and seminars. They may also be promoting a product or service to another company.

Won't My Potential Customer Just Throw The Brochure Away Anyway?
Whether or not the customer retains your brochure depends entirely on you and how much thought and effort you've put into the brochure.

First of all, your customer has to read and understand the message being conveyed by your brochure. If you have an attractive color design, content worth reading, eye-catching pictures and if your brochure is answering a need in a unique way that creates more value in the customer's mind, you're all set to go. If not, you can always get professional help from online brochure printers like Overnight Prints and 48HourPrint at a reasonable rate.

If your brochure has a lot of information that is important to the customer, such as travel and lodging rates in a travel brochure, or can prove interesting or valuable to a customer, such as restaurant menus with a recipe at the back or a coupon for a free drink, the brochure will almost certainly be retained.

So How Do I Make A Brochure Online?
The same way you would a brochure offline, except online brochure printing services make your life a lot easier.

Here's what you need to do:
1. Figure out the purpose of your promotion and your target audience. This will help create a brochure that is more effective and meaningful for the customer.

2. Determine the time frame for each step and stick to it.

3. Write and create the brochure content keeping in mind the purpose and target audience. Always remember to include contact details.

4. Design the brochure utilizing headlines, color pictures and text and decide on what it will look like. Will it be a tri fold brochure or a bi or two fold brochure? Will it be a custom brochure or a standard sized brochure? What sort of paper and finish will you use?

5. Print and distribute the brochures using an online printing and mailing service. Online printing services like PsPrint and Print Place provide inexpensive brochure mailing services to their customers with regular deals and discounts.

6. If possible, measure the response you receive directly related to the distribution of your brochures. This could include increase in queries or sales after your brochure promotion has been activated.

For more details download our comprehensive color brochure printing checklist with great tips and advice.